Jax CEO CX success

Why CX is driving the future: Jax Tyres & Auto CEO talks strategy, sustainability and success

Sarah Stowe
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Former mechanic turned corporate leader Steve Grossrieder heads up Jax Tyres & Auto, taking the business into the shiny new world of electric vehicles and sustainable initiatives through the Future Fit program.

Customer experience is at the heart of the revamped, renamed and revitalised vehicle service chain.

Over the past three years Steve has been named a CX Leader of the Year, and the overall business awarded for the Best CX Transformation and the Best Customer Experience.

In this podcast Steve, managing director and CEO, reveals how important CX is to the success of the business, what leadership looks like, and how to adapt to the market.

Show notes

JAX Tyres & Auto  began in Sydney in 1949. This heritage brand is known as a tyre retailer but also provides wheels, brakes, suspension and other services for passenger, 4×4 and commercial vehicles.

Jax merged with Quick Fit Tyres, which operated in Queensland and Victoria, in 2005.

Today Jax is owned by South Korean-based global business Hankook Tire.