JAX Tyres opens first South Australian store

Sarah Stowe

JAX Tyres & Auto has just opened the doors to its first retail store in South Australia and the first to be powered by solar panels.

The eco-friendly outlet is company owned and part of the company’s expansion plan to add at least eight new locations to take the total retail footprint to nearly 100.

The store has a commitment towards sustainable business practices and will be incorporating other environmentally conscious business programs and retail services.

Customers with electric vehicles can use a free electric charging station. The store team will also be involved in the company wide initiative to phase out print invoices and participate in JAX Tyres & Auto’s national tyre recycling program via Tyrecycle.

Steve Grossrieder, CEO and MD, JAX Tyres & Auto, said “We’re incredibly excited to be opening our first store in South Australia with the best of what  JAX Tyres & Auto has to offer. From high-quality tyre retailing, holistic vehicle maintenance  solutions, to electric vehicle services and more, we are here to help drivers head out on  South Australian roads with safety and surety.

“Keeping customers at the heart of everything we do at JAX Tyres & Auto is absolutely key for us, so when we saw that there was a strong and growing community of South Australians who were looking for a local brick and mortar store, building our presence in this state to meet consumer demand became a major strategic focus for us,” he said.

JAX has been trading since 1949 and now has more than 87 franchised stores nationally and a growing e-commerce platform to deliver full automotive  mechanical servicing and specialised sales of tyres, wheels, brakes, batteries and  suspension.

The decision to launch the new store was driven by the state’s leading population growth and strong interest in the company’s products and services.

The company saw an increase of 87 per cent in website traffic from the region in Q1 2021, compared to the same period in 2020. This figure was more than double the company’s national website traffic growth, which had increased by 42 per cent in the same timeframe.