Industry:

Servicing franchises

Business established:

1949

Total business units:

95

Why JAX Franchise?

JAX Tyres & Auto specialises in the sale and servicing of tyres, wheels and mechanical. Our network proudly operates more than 95 stores across Australia and has earned a reputation as one of the most respected and professional tyre and automotive retailers and mechanical service providers in the country through our focus on customer experience and our reputation to provide our valued customers with peace of mind driving.

At JAX Tyres & Auto, our commitment to exceptional customer service is not just a goal; it’s a cornerstone of our brand identity. We recognise that providing a personalised and convenient service experience is essential to building lasting relationships with our customers. JAX franchisees stand behind this ideology and they understand how a strong focus on customer experience directly translates to success in their business.

It is this continuous focus and dedication to customer experience that has led to JAX Tyres & Auto receiving the 2020 CX Awards for CX Leader of Year and Best CX Transformation. In 2022, JAX made history by becoming the first business to secure the CX Transformation award twice, showcasing a steadfast commitment to continual improvement in customer experience. Continuing in 2023, JAX claimed the major award of CX the Year- Medium Large at the Retailer Awards, positioned against competitors from diverse retail sectors.

These achievements underscore JAX Tyres & Auto’s dedication to providing an exceptional customer experience, solidifying our position as a leader not only in the automotive industry but as an outstanding all round retailer. Our stores are more than just a workshop and instead have been designed as immaculate showrooms maximising customer comfort providing an effective sales platform for franchisees.

In today’s digital age, connectivity is paramount. Our fully integrated ecosystem seamlessly bridges the gap between digital and physical experiences, offering customers a streamlined journey from online inquiries to in-store consultations. Our digital platforms empower customers to engage with us on their terms, whether through SMS, chat, or other channels.

As the automotive industry evolves, so do we. We’re committed to staying ahead of the curve by embracing new technologies and innovations. From eco-friendly mobility solutions to advanced diagnostic tools, we’re equipped to handle the challenges of tomorrow’s automotive landscape.

​​​JAX Tyres & Auto has witnessed remarkable growth and profitability, firmly establishing ourselves as leaders in the industry. Our unwavering focus on commercial return and continuous improvement has yielded outstanding results, reflecting our commitment to delivering value to our customers, franchisees, and stakeholders.

We continue to optimise our franchise platform, ensuring that it remains an attractive and supportive option for aspiring entrepreneurs within the automotive industry. With 75 years of setting the pace in the industry we’re outperforming the competition and are now seeking new franchisees to join us in our next phase of expansion.