The pressure was on recently for sign franchise Sign A Rama Sydney CBD City North, which completed the installation of some of the internal and external graphics in the new Westfield Sydney complex, just hours before its official gala opening.

When the installation deadline was reduced to one week, the Sign A Rama team put in an intense seven days, including 24 hours straight on the last day to finish the job at 8.30am on the morning of the opening. As the champagne corks popped and the glitterati admired their surrounds, the team were packing their ladders to return to the office.

The job involved complex and large scale internal and external digitally printed graphics including the Zara graphics in Pitt Street Mall.

“We won praise for the quality of our work and our ability to meet the client’s last minute requests,” said Rhod Webb, director of Sign A Rama Sydney CBD City North. “While we’ve been contracted for many large corporate jobs over the years, this one was certainly one of the most prestigious and the most challenging in terms of timelines.”