The Coffee Club brand is well-known throughout Australia and the stores are a favourite with consumers of all ages. This is why the group continues to spread The Coffee Club experience as wide as possible. If youÕve ever dreamed of running your own successful business, The Coffee Club could be the perfect fit for you.
Since the first opening of The Coffee Club in Brisbane in 1989, the operation has developed a business model where franchisor and franchisee work collaboratively in a supportive environment to achieve the best result for all stakeholders. ItÕs a comprehensive system that is firmly grounded in the principles of contemporary business planning.
Six building blocks
There are six building blocks of The Coffee ClubÕs franchise system comprising — mission and core values, people, marketing, operations, property and financial management. Each building block is managed by a team leader who works closely with the board of directors and franchisees.
New franchisees are provided with a minimum of six weeks initial training including contemporary business practice and hands-on in-store experience. In addition, franchisees are allocated a dedicated franchise consultant to support all their on-going business and development needs.
The science behind the success of The Coffee Club starts with the site selection of each store. Each location underwrites the success of all company stores. New store sites must meet all aspects of the companyÕs site selection criteria for approval. Once the location has been confirmed, the process of lease negotiation follows, which can take between six and 12 months.
Two business models
There are two distinct types of business models. Each caters to a different niche in the market — The Coffee Club Caf Bar Restaurant and The Coffee Club caf style. Both models represent a viable business opportunity for prospective franchisees.
The Coffee Club employs strict recruitment practices in hiring all staff whether it be kitchen hands or store managers. The training facility has developed a dynamic mix of both theory and practical work to challenge staff at all levels.
Major sponsorships include the high profile NRL team Brisbane Broncos, the Queensland Roar football team, The Coffee Club V8 Challenge at AustraliaÕs Indy 300 (which reached more than one billion households worldwide), the Melbourne Marathon and integrated sponsorship of top-rated family program AustraliaÕs Funniest Home Video Show.
In addition, The Coffee Club supports many charity initiatives that benefit childrenÕs hospitals across Australia. These include the groupÕs own cause-related initiative ÔChanging ChildrenÕs LivesÕ (which is linked to the sale of take-home coffee tins), charity drives such as Red Nose Day for SIDS, FirefighterÕs Calendar and involvement in the yearly Special ChildrenÕs Christmas Parties.
At the same time, word of mouth is The Coffee ClubÕs strongest marketing tool.
FRANCHISE INFORMATION
Company name: The Coffee Club
Contact: Wayne Kirkland or Scott Chapman
Phone: Wayne (M) 0416 144 370, Scott (07) 3010 3000
Email: s.chapman@coffeeclub.com.au
Website: www.coffeeclub.com.au