A Sydney Sign A Rama franchise is getting to grips with a job for the Salvation Army, which means its churches, corporate offices and family stores will for the first time have brand consistency across their signage in NSW, Queensland and the ACT .

The job involves more than 700 signs in over 500 locations, all co-ordinated by the Surry Hills Sign A Rama store.

Surry Hills franchisee Acacia Hayes said “This is by far the largest job weÕve ever undertaken. WeÕre co-ordinating nine other Sign A Rama Stores stores nationally and so far weÕve completed about one fifth of the job.”

The franchised sign business is structured to enable multi-site jobs to be led by a single store. Surry Hills has managed several such accounts in recent years, including state-wide rollouts for corporate and not-for-profit clients.

The Salvation Army job takes in sites from the tip of Cape York, through regional Queensland and NSW, to Albury on the NSW/Victoria border.

“Brand compliance really drives this job,” said Hayes. “In the past, there was great variance in Salvation Army signage nationally. Now, weÕre coordinating all the brand-compliant art in our store and the signs are then manufactured here and sent to the local Sign A Rama store to be installed.

“The process has been pretty smooth so far. The only issues to date have been with suppliers after they stopped stocking some of the materials we needed, however we overcame that pretty quickly when they realised the scale of the job.”

With more than 200 signs already installed in about 100 locations, the rollout is expected to be completed in 2011.

Sign A Rama is the worldÕs largest signage group and has almost 90 stores in Australia and 900 internationally.