In what the hair care franchise is describing as the biggest news since its rebranding, Price Attack has formed a new supplier partnership with L’Oreal Professional Products Division.

Buying manager for Price Attack, Sam Jarred, said “The deal means L’Oreal Professional Products Division will exclusively supply Price Attack salons with Matrix products for use in all 125 in-store salons, nationwide.”

The new system will be implemented over the next month and includes Matrix professional colour and developers as well as shampoos, conditioners and treatments.

Price Attack franchisors Barry and Carol Jarred said “The key benefits will range from brand exposure, financial investment and ongoing education for franchisees through to additional marketing collateral and greater commercial activity.”