Queensland brand NightOwl Convenience has launched its latest program to enhance local communities through junior sport, just in time for the final battle in the State of Origin series.
The convenience brand partnered with legendary league coach Mal Meninga in April this year to promote healthy eating. Now the chain of independently owned convenience stores is encouraging junior Rugby League associations with clubs in NightOwl communities to register for its program, NightOwl Junior League Legends, with Mal Meninga.
An exclusive coaching session with Meninga is one of the major prizes up for grabs.
NightOwl franchisor Adam Adams said “NightOwl is proud to be a champion in local communities and we felt teaming up with Mal, an iconic Queenslander, would mean that two iconic brands would combine,.
“NightOwl Junior League Legends is the perfect opportunity to further Mal’s involvement with NightOwl as it connects with local communities, this time, through junior Rugby League.”
Mal Meninga said being involved in the program was a great opportunity to enhance communities through a junior sport.
“It’s very important to nurture junior players, and in this instance NightOwl is using its status in Queensland and northern New South Wales to assist Rugby League associations and I’m pleased to use my status in the sport to encourage players to participate,” Meninga said.
“I look forward to meeting the winners of this program and to giving them an exclusive coaching session which may inspire them to become sporting legends of the future.”
When associations register on behalf of their clubs within NightOwl communities, or clubs register on their own accord, stickers will be affixed to “scoreboards” at each relevant NightOwl store in Queensland and northern New South Wales.
The stickers will be earned when customers purchase any items on promotion at NightOwl from when the clubs register until August 30.
Players or members involved in the program can go one step further by taking their receipt back to their club’s collection box.
“NightOwl Junior League Legends gives each club the opportunity to score as many points as possible with the two-step system,” Mr Adams said.“We encourage parents to hold onto their receipts after purchasing the promotional items and pop them into the collection boxes on game day or at training, to have the best chance to win the major prizes.”
First prize includes one exclusive training session with Mal Meninga that can be won by individual clubs or by associations who can then hold their own internal competition to raffle the prize.
Second and third prizes include framed Queensland State of Origin or Australian jerseys signed by Mal Meninga. Each prize is coupled with an ultimate Gatorade pack.