Real estate franchise, Laing+Simmons has unveiled a new Visual Business Framework (VBF), as well as an app and employee recruitment service in an effort to re-engage franchisees. 

The VBF outlines the entire communication agents have with their clients throughout the lifecycle of that relationship, from the initial meet and greet onwards.

“As part of our strategic growth strategy, we have invested significant resources in developing the best systems and tools to enable our existing and new franchisees to do what they do best and focus on their businesses,” said the company’s general manager, Leanne Pilkington.

The app, which is designed specifically for Laing+Simmons franchisees, operates as an internal resource library for agents and includes training videos and audios, marketing materials, letter templates and more.

The new recruitment service sees Laing+Simmons source and train potential employees on behalf of franchisees through its link with the Real Estate Academy; an area where franchisees have expressed the need for additional support.

“The Laing+Simmons recruitment service for our franchisees goes further than a traditional service, in which employees are placed and forgotten, effectively shifting the burden of ongoing training and professional development back to the franchisee,” said Pilkington.

“Our service covers the initial hiring and training period while making ongoing training available to each recruit. The continuing professional development of all Laing+Simmons employees, top to bottom, is something we actively encourage.”

Pilkington recognises the company’s ability to expand and develop depends upon the success of its franchisees.

“Only through adding genuine value to franchisees can we achieve our sustainable long term growth objectives,” she said.

Pilkington added the initiatives have been well received by franchisees. “By working together with our franchisees to understand exactly where they require greater support and tailoring our service offering accordingly, we’ve ensured our investment will hit the mark.

“A happy bi-product of this collaborative approach has been the renewed enthusiasm of franchisees themselves.

“The evolution of our franchise offering has effectively re-energised our franchisees and the results they are already achieving on the back of these initiatives are encouraging,” she explained.