Pizza franchise, Eagle Boys, has begun rolling out its biggest store design makeover in its 23 year history. The new store design sees space maximised in the waiting area, additional customer seating, repositioned menu boards, inbuilt fridges and streamlined kitchen areas to improve pizza-making efficiency.

The design will be incorporated into all new stores, following a successful trial at Eagle Boys Calamvale. It will eventually feature in all of the franchise’s 300+ stores across Australia as they are refurbished, however more than 100 stores will convert to the new design over the next 12 months.

Todd Clayton, Eagle Boys CEO said the makeover is the most significant change to the store design since the company’s inception in the late 1980s.

“About 50 per cent of all sales are pick-up orders so customers are physically interacting with us at our stores,” he said. “For this reason, we need to ensure it is a positive experience which meets their expectations. A contemporary store design is just one part of this equation, along with great tasting pizza and excellent service.

“The new design is not only functional for customers and for staff, but also makes the most of current trends in technology and style. By adopting a fresher and more eye-catching store design, we expect to not only retain loyal customers but also attract new ones,” Clayton added.