Franchising doughnut and coffee maker Donut King has launched its largest marketing campaign for the year aimed at encouraging coffee-lovers to sample its new Royal Bean coffee blend.

The new marketing campaign is Donut King’s biggest coffee promotion and will run from 2 August for two months.

Supporting Royal Bean is a $1 million advertising and integrated marketing which includes television advertising on Channel 7 and pay TV, sponsorship of the new TV Burp show, a loyalty card letter drop, New Idea coffee giveaway, magazine advertising, mall ways, offers to Donut King’s database and instore materials.

Donut King acting marketing manager Andrea Gartside said the campaign was aimed at driving customer awareness and trial of the new coffee sub-brand within Donut King stores.

“Coffee already accounts for a strong percentage of our store sales and with the launch of Royal Bean we’re looking to grow this further.”