Donut King is known for its doughnuts and coffee, but the franchise wants its customers to know it can be an option for lunch too.

And it has introduced Shop A Docket to do it.

Donut King has enlisted the help of Shop A Docket to boost product awareness around its new range of toasted sandwiches.

“Customers are used to coming to Donut King for a coffee and a donut, so we needed to get the message out there about the new range of toasted sandwiches,” Donut King marketing manager Sheridan Burke said.

“We have created an offer for 120 selected franchises across Australia that is designed to influence customer behaviour and raise awareness around Donut King being an option for lunch.”

Burke said Shop A Docket puts the offer into customers’ hands who like to shop, have a coffee and eat all in the one shopping centre.

“It is a great call to action,” she said. 

National sales manager for Shop A Docket Tim Wingrove said the offer would show on shopping receipts in selected metropolitan centres from now to the end of April, and regional stores until the end of June.

He said the franchise will print 12 million coupons for the campaign, giving customers a discount coffee for each sandwich.

“Donut King has been a great supporter of the Shop A Docket advertising channel, with many franchisees using our services since 1995,” he said.