Baked goods franchise Donut King opened its first ever drive-thru outlet at Deagon in Brisbane’s outer suburbs on 18 February.

The new store marks the end of Donut King’s brand Evolution, and it represents a complete shift away from the brand’s typical kiosk style shopping mall outlet.

In addition, the drive-thru features an improved menu and a ‘dk:id’ station that allows customers to customise their donuts, cold drinks and frozen yoghurt with the aid of a touch screen ordering station.

According to Donut King’s managing director, Nicholas Brill the new outlet signifies a significant change for the brand, whereby rather than simply operate as a quick grab-and-go outlet, customers can now opt to dine in at the cafe or pick up a coffee and sweet treat via the drive-thru service.

“During our recent brand evolution, Donut King identified several opportunities created by growing trends in the consumption of coffee via drive thru outlets,” he said.

“Over the past few years Donut King has built a strong reputation for great tasting, barista crafted coffee and our exclusive Royal Bean coffee blend now has a loyal following among customers.”

Despite a number of other franchises including Gloria Jean’s, Pie Face, The Coffee Club and Esquires Coffee operating drive-thru outlets, Brill is confident Donut King’s offering is completely unique.

“Donut King’s point of difference to other coffee drive-thru outlets is our extensive donut, savoury and cold beverage lines as well as the level of customisation we offer our customers,” he said.

Donut King Deagon is family friendly and it features a children’s playground as well as large in store dining areas.

Brill said the drive-thru would be monitored over the coming weeks and that the company is looking to open similar outlets across the country.