Fitness franchise Anytime Fitness has appointed The Biggest Loser trainer Shannan Ponton as its newest brand advocate.

Ponton has over 20 years experience in the industry, and he is a well known media personality, having appeared on The Biggest Loser since the show’s second season back in 2007.

This year he will again return to The Biggest Loser as both a fitness trainer and mentor.

Ponton said the partnership is perfect for him, because the Anytime Fitness brand reflects his attitude towards health and fitness.

“Anytime Fitness is the perfect partner for me to continue to promote the importance of health and fitness as part of your daily routine. With 24 hour access there is NO excuse, to miss your workout. Train…Don’t Complain!” he said.

Apart from his appearances on the reality television show, over the course of his career Ponton has developed and delivered innovative personal training, fitness, motivational leadership and general life solutions to many individuals, companies and teams. 

Justin McDonell and Jacinta McDonell-Jimenez, the brother and sister team who hold the US brand’s master franchising rights in Australia, believe Ponton is a perfect fit for the brand.

“Shannan is an important choice for us as a Brand Advocate. His values and beliefs mirror ours, he is genuine, down-to-earth and stands for respect plus integrity, physical and mental discipline, as well as strength in body and mind.

“We are pleased to be partnering with Shannan and are excited about how the Anytime Fitness brand will continue to expand in 2013,” they said.