The Aroma Cafe franchise, based in Western Australia, has brought a major part of its business in-house, with the roasting of its own new coffee blend.

The 100 per cent Arabica beans have been sourced from Papua New Guinea, Ethiopia and Rainforest Alliance certified farms in Brazil and will be in store from 24 August. The new blend is also available in take home packs.

“I wanted Aroma Cafe to be a place that is not only known for its fresh food, but could become a destination for coffee lovers to experience the very best of what Perth has to offer,” said master barista, Adrian Mule.

“I think they will love our new blend. The beans we have chosen are roasted separately each morning and then combined to create a coffee blend with slight chocolately overtones and a lingering sweet berry taste,” he said.

To promote the new blend, the franchise, which has 45 stores across Western and South Australia and sells approximately 4.1 million cups of coffee per year, is offering a free Barista Guide in store, to explain to customers how to make great coffee at home.