Anytime Fitness has launched Anytime Vision, a new media network that enables marketers and advertisers to target the company’s health and fitness focused member base. 

Anytime Vision’s media platforms include digital panels, which are affixed to club walls in both regional and metropolitan locations across the nation’s states and territories.

The panels are designed to allow brands to target specific locations, demographics and times of day.

According to Anytime Vision’s general manager Andrew Sneddon, the media network offers a number of other advertising opportunities/

“Through Anytime Vision, our partners are able to communicate with Anytime Fitness members in a meaningful way that adds value to them, our franchisees and members.

“Through a bespoke network of digital screens, branded in-club activations, a digital magazine and other media platforms we can provide unique access to a highly engaged community that we know incredibly well,” he added.

Anytime Vision plans, schedules and manages all of its media platforms and provides clients with an annual media plan and monthly reporting.

“Our main aim is to build strategic long term partnerships with all of our new partners, while at the same time ensuring partner brands become top of mind from a member perspective,” Sneddon said.

He explained 63 percent of Anytime Fitness’ 350,000 members are male, meanwhile females comprise 37 percent of the gym’s member base.  

The average member age is 32 – Gen Y members make up 58 percent of members meanwhile Gen X’s make up 29 percent.

“Extensive research tells us that our members are busy and time poor; they see health as a priority and understand the importance of keeping fit for maintaining good health.

“With this in mind, we’re already working with a number of category and brand leaders from various industries, including Asics, AIA Vitality, Garmin, Musashi, Flush Fitness, Mr Pink (Ginseng drink), Vitaco, and Bounce Foods. In addition we have chosen to collaborate with Odysseus Media, the publishers of Men’s Fitness and Shape Magazine,” he said.

Anytime Fitness Group CEO Lindsay Mumms said the new network is a great opportunity for advertisers to reach their target audience.

 “Anytime Vision provides an exciting new channel for national brands to connect with an attractive target audience who have become increasingly difficult to reach through traditional media.”