Zarraffa’s Coffee began its WA expansion with the opening of the Canning Vale store on 16 November. This follows the purchase of the One For The Road coffee chain earlier this year.

Four of the drive-through stores are located in suburban Perth and one is in Kalgoorlie.

The additional four stores in the chain will re-open as Zarraffa’s branded sites before the end of the year.

Zarraffa’s Coffee CEO, Kenton Campbell said “Our entire operation is excited to finally see the Zarraffa’s giraffe ‘land’ in Western Australia. Our brand is well recognised in Queensland and northern NSW with 55 stores currently operating traditional and drive through store sites, and opening in the West is the culmination of a total team effort.”

All five stores will offer both hot and cold drink choices and maintain a customer focus to constantly improve their convenience coffee experience.

“I understand there will be some reluctance to change from what One For The Road customers have come to expect from each location,” said Campbell. “Our teams have been excited by the new menu offering throughout their training and we hope our customers will be too.”

The coffee franchisor will eventually seek franchisees for the sites but will concentrate on service and operation for the immediate future.

“The bottom line is we are serious about our coffee, roasting our own blends, constantly testing our products and incorporating both customer and our franchisee feedback to shape our business.”