Director Dmitry Federov shares some key facts about the mobile coffee chain.

How long has the business been trading, and how long franchising?

Rawsters has been operating for more than 13 years, and registered as a franchise in 2026.

What does it cost to buy a franchise?

It costs between $140,000 and $160,000.

What are the core areas of your business?

Rawsters is a mobile cafe chain specialising in premium coffee and healthy food, including gluten free, vegan, vegetarian, low carb and high protein options. It operates in industrial areas where the lunch bars often serve a limited variety of food with few healthy choices.

Who is a typical customer?

The average Rawsters customer is 25-40 years old, a health-conscious white or blue-collar, working in Perth’s industrial areas.

What makes your brand stand out from the competition?

Rawsters is a mobile cafe that delivers a wide variety of foods and services in industrial areas. Our customers always find something new:

• Nine in-house coffee blends that vary from month to month;
• Nutritional, caffeine-free lattes
• Desserts, salads, and meals from local suppliers: something different every day
• Unique Rawsters Rewards offering free coffee beans, celebration cakes, and local wines

Why is this a good business for a franchisee to buy into?

Lifestyle: This business is designed around your life, not the other way around.

• Monday to Friday only, weekends completely free
• Trading hours 7:00am – 11:30am with one to two hours for admin work 

Multi-product income stream business:

• Coffee/nutritional latte/chocolates made to order
• Food with variety of healthy options: meals, salads, sandwiches, desserts
• Celebration cakes and catering

Crisis-resistant business: Rawsters was established in Perth in 2013 during the mining downturn and has grown non-stop since then. In 2021 we introduced a new coffee van due to high demand during the pandemic.

Growth opportunities: Our territories range in capabilities and sizes from $300,000 pa in sales revenue for single van operators, through to $2 million+ with multiple vans.

The size of the business a franchisee chooses will depend on their goals and dreams. We have a dedicated team at our corporate head office in Perth, who are ready to assist and support them on their journey with Rawsters.

Which element of franchisee support is the most well-received?

Both company owners/founders are fully involved in the day-to-day operations. Their experience and
full-time availability are the most appreciated aspects of franchisee support.

How many hours a week does a franchisee work?

Typically 38 hours. The company is structured in a way where everyone works 38 hours a week whether a barista, purchase manager or managing director.

Franchisees are also encouraged to work Monday to Friday. However, if they are willing to cater on weekends, there are plenty of opportunities.

What drives your growth strategy?

• Rapid growth of industrial areas
• Demand for healthy food from local suppliers
• Appreciation of personalised customer service (AI-resistant business)

What are your expansion plans for the next five years?

To meet the demand in all Perth industrial areas and begin expanding into the eastern states.

What is one exciting innovation/development you have planned?

We’ve converted all our coffee vans from generators to batteries and solar and plan to move to electric
vehicles soon.