Poolwerx franchise growth success

Why Poolwerx is built to succeed, even in tough times

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When uncertainty strikes, smart entrepreneurs look for businesses that offer resilience, essential services, and real growth potential. Not every franchise can deliver this trifecta but Poolwerx consistently proves it can.

Here’s how Poolwerx is uniquely positioned for success.

1. Essential services homeowners and organisations can’t ignore

In difficult economic times, non-essential spending is the first to be cut. However, maintaining a pool or spa isn’t a luxury; as a live body of water, it is essential to protect this valuable asset.

Andrew Walker, chief of franchise development, says “Failing to maintain your pool or spa can lead to serious damage and expensive repairs. Ongoing care is essential, not optional.”

Poolwerx operates in the booming home services sector. The industry’s growth is driven by demand from time-poor households, an ageing population who are now outsourcing, and an increase in home investment and improvement: 25,000 new pools are built in Australia every year. 

The commercial side of the business is growing in response to increased legislation and health and safety requirements.

Additionally, Poolwerx franchise partners with retail stores tap into a strong DIY market, with steady sales of chemicals, equipment, and products, as well as repairs and professional in-field services, including reporting and advice.

2. A track record that builds confidence

Poolwerx has 32 years of successful operations, achieving near-consistent double-digit growth* and expanding across Australia, New Zealand, and the US. (*Even during economic downturns and other challenges such as Covid 19, growth remained solid.)

Brand strength is also vital; Poolwerx is the largest pool care brand in Australasia.

3. Always innovating for tomorrow’s success

Adaptability is key in a changing world, and Poolwerx invests heavily in innovation. From smart scheduling technology to advanced client service tools and targeted marketing campaigns contributing to success today and into the future.

Poolwerx has five- and 10-year strategic plans to create clear pathways for growth at every level of the business.

4. Unmatched franchisee support

Great businesses don’t thrive without strong support. Poolwerx offers one of the industry’s highest support-to-franchisee ratios, with 56 specialists across operations, marketing, training, HR, technology, and business growth.

Franchise partners also benefit from buddy programs and peer-to-peer mentoring programs, which provide real-world advice from those who have walked the same path.

5. A scalable, profitable business model

The Poolwerx business model is around building a scalable business.

Many franchise partners operate multiple vans, stores, and territories, achieving multi-million dollar revenue backed by strong profit margins and nationally negotiated supplier agreements.

The Poolwerx multi-unit business model is designed for sustainable growth and long-term value.

Ready to build your future with Poolwerx?

Whether you’re looking for a new business opportunity, a career change, an entrepreneurial challenge, or a family legacy, Poolwerx provides the strength, strategy, and scalability to make it happen.

Book a confidential chat or request your information pack today.