Can you spot what the culture is in your business? Do your franchisees live and breathe the culture and will a franchise buyer be inspired by what they see?

In this short video Lee Moore, CEO of PoolWerx.explains why he believes that a strong culture is integral to a successful franchise business model. Culture, he says, can make or break a franchise brand.

So how does a franchisor foster a strong culture within their organisation?

Check out the video to hear his tips: