Aron Morris is dedicated to working his way up the ranks – he started with Domino’s as a delivery driver 11 years ago and is now a successful multi-unit franchisee. 

He recently received a Gold Franny, an award based on a strict set of criteria that covers sales performance, product quality and store growth, among others, and it is presented to only one percent of franchisees. 

“Starting as a delivery driver, and working my way up to managing multiple stores, buying a franchise was the next obvious step. 

“I had been quite successful as a manager and was confident I had the ability to be successful as a Domino’s franchisee,” he says.

A SUCCESSFUL PARTNERSHIP 

Aron is in business with Nils Gornall, the franchisee he was employed by when he first started with the brand.  

He says he and Nils focus on those parts of the business that best reflect their skill sets, which works well. “Nils takes care of a lot of the tax and accounting side of things and I stick to operations. We both stick to what we do best.”

THE TRIED AND TESTED BRAND

Aron stresses it is incredibly important to believe in the brand you are investing in, which is why he opted for Domino’s.

“I am a huge advocate for a brand that’s been tested and that is known and trusted. Working as a Domino’s employee and being part of the corporate business for many years, I had seen a lot of the ins and outs of the business and I had also seen how rewarding the business can be,” he says.   

“This took the hesitation of the unknown out of the decision. Domino’s was a brand I was confident in and passionate about – that’s extremely important when deciding on a franchise.”

Despite Domino’s being a global business and opening its 500th Australian store in recent months, Aron says it is very team-orientated.

“I was surprised at how united everyone is – they all work together to achieve one common goal. From the CEO right down to individual team members, there is plenty of passion in our system.”

AN AVERAGE DAY?

Aron is constantly in communication with his businesses, and no two days are ever the same. “I’m always on the laptop or smartphone either at home or in the office. There is always something to do.

“I take care of a lot of the running around so the managers can do what they do best – running the store.”

Despite this, Aron visits his stores each day to lend a hand, particularly during the busy periods, which he loves.

“I am always there for our rush periods or busy event days serving customers and working hard like the rest of the team,” he says.

“This rush period is the most exciting and rewarding part of the day. Ever since I was an employee there is no better feeling than being super busy in stores with a heap of great people helping out around you. It’s the rush and excitement that we look forward to the most!”

ESTABLISHED BUSINESS: GREAT TRAINING

While he may have been with the brand for 11 years, Aron says he is constantly learning new things, whether that be via training programs or advice from colleagues, other franchisees or head office. 

“When I first became a franchisee, I was all ears open to every bit of training and advice that I could get my hands on,” he says.

“I am always learning new and better ways to do things. There isn’t a day that goes by where I haven’t learnt something new.”

He says Domino’s delivers great training by virtue of its longevity. “Being part of a franchise system that is over 50 years old and extremely well established, there is a wealth of training material, systems and support that are proven over time.

“Domino’s is a simple business and when you follow the systems you can achieve great results.”

THE FUTURE

Aron has his sights firmly set on the future success of his businesses, and plans to open his third Perth store in the coming months.

“I once thought that two stores would be enough but then I started planning the third.

“I was lucky enough to head to London and meet a fantastic group of franchisees from all across the world that challenged me to think differently. Some of these franchisees had 40 or 50 stores and one franchisee even had over 100,” he says.

While the experience has encouraged him to open up more stores, Aron realises slow and steady growth is the key to success. 

“I’ve always had the feeling that I would own as many stores as I could run successfully – if this number is 100 then bring it on! It definitely needs to be quality over quantity though.”  

THE FRANCHISEE EXPERIENCE: “CHALLENGING AND REWARDING” 

Aron relocated from far north Queensland to Perth to pursue his dream, a decision he is glad he made. 

“My partner came along as well and we are loving life here in Perth – she works closely with me in the business so it works well. Leaving the family behind was tough, but at the end of the day we’re only a four hour flight away which isn’t so bad,” he says. 

“We try and head back whenever we can… but the Domino’s family fills any voids. I can’t imagine not taking the plunge to become a franchisee – it’s some of the most challenging and rewarding work you’ll ever do.”