Snooze has announced the appointment of its creative account to CumminsNitro Melbourne. The agency will work with the franchise to create radio, print and television creative that reflects the Snooze brand and its points of difference.

The message that we want to get across to the people is that it’s not about selling a bed, it’s about selling a bed that’s right for them. Our whole proposition is about fitting the individual to the right bed, said Drew Warren-Smith, marketing manager for Snooze.

Snooze invited selected agencies to pitch after The Foundry resigned due to a conflict of interest after they were awarded the Fantastic Furniture account earlier this year.

We were looking for a company that was going to immerse itself in our brand and our company, Warren-Smith said. They needed to have an understanding of where we’d come from, where we are today and more importantly, what our vision is and where we want to take the brand.