Senior Helpers’ personal approach backed by clinical processes

That approach works so well because the franchisees and their teams operate a business founded on efficient and clinical systems. All the processes are in place, allowing frontline staff to focus on delivering personalised care for clients.

As an industry-leader in Parkinson’s disease and dementia care Senior Helpers provides services for both private and NDIS clients.

The business was founded in the US which has a different structure to its aged care services. However in Australia, where Government funding is a key factor, the support system and processes have been cleverly tailored to suit the local market.

Marketing provides tools that lead to business improvement, through national campaigns as well as guidance on local content. 

The aged care services franchise pools resources to magnify the effects of marketing and clinical assets.

“I’m working on TV and digital campaigns to strengthen brand awareness because I want to grow brand value and identifiability,” Brandon says. 

He adds, trust is a major concern in a busy marketplace with many one-off competitors.

“We’re asking a lot of our clients to let us in to the homes when they are in a vulnerable situation; that requires trust.”

The majority of franchisees do have clinical expertise. However business owners without this background employ a team to fill this knowledge gap.

Master franchisor Leonie Williams runs the Australian operation and is well versed in the clinical side of operations. Franchisees buy in precisely because of her knowledge and her accessibility.

Brandon says “They appreciate the honesty and openness in terms of what it will realistically look like to start up the business. We don’t try to be for everyone, but try to be truthful.

Senior Helpers ramps up its expansion for 2023

“Most franchisees come having done research. They’ve all cross-shopped and are choosing us more for the mix of resource availability and cost effectiveness.”

Brandon explains. “We are not, by design, providing a wage guarantee. This creates more opportunity for people with lower budgets.”

It costs $60,000 for the franchise fee and an estimated $10,000 for set-up.

The business has 14 outlets operating across New South Wales, Queensland, South Australia, Tasmania and Victoria. There will be a strong focus on expanding in New South Wales and Queensland which generate the most client enquiries.

Western Australia’s capital is a definite target for growth too, as is the ACT.

Could 2023 be the year you join this boutique aged care franchise? Find out more about brand new opportunities with Senior Helpers here.