Quest praised for driving industry growth

Sarah Stowe

Quest Serviced Apartments was recently praised for its role in driving the sustainable growth of the serviced apartments market, being presented with the Innovators Award at the Australia New Zealand Pacific Hotel Investment Conference (ANZPHIC).

The award was created specifically for the accommodation franchise, which caters for the extended stay business traveller.

On accepting the award at ANZPHIC, Quest Serviced Apartments chairman Paul Constantinou said, “We have positioned ourselves as a market leader, establishing a serviced apartments sector that now represents 25 percent of Australia’s accommodation market, up from 10 percent in 1999.

“Over the past 24 years, the Quest Group has grown to over 140 properties throughout Australia, New Zealand and Fiji. Our focus is the corporate traveller market, accounting for 80 percent of guests across our network. One of the key components of our strategy is to respond to the location and accommodation requirements of the business traveller, following the new development corridors of major cities, suburban growth centres and regional hubs,” he said.

In other exciting news for the franchise, four new properties will open in the next four months, including Bundoora, Victoria; Whyalla in South Australia; NSW’s Sydney Olympic Park and Albion in Queensland.

Quest Docklands in Melbourne is also undergoing a $2 million refurbishment and work has also started on the $25 million Quest Wodonga, which is expected to open before Easter 2013.