Pizza franchise, Pizza Hut, has launched a new rewards program called the ‘Feed a Friend’ campaign, where Pizza Hut customers and their Facebook friends can earn free pizzas.

Every time a customer places an order on Pizza Hut’s website they will receive two virtual slices of pizza – one for themself and another for a friend on Facebook. When the customer or the friend collects four virtual slices, they will then get one free pizza.

“Pizza is the ultimate social food and Facebook is by far the most popular social networking site so this is a great combination – we want to reward not only our most valued online customers but also their favourite friends on Facebook too,” said Valerie Kubizniak, Pizza Hut Australia marketing director.

The launch of the ‘Feed a Friend’ campaign follows the franchise’s release of its iPhone app, which generated over 200,000 downloads in its first eight months. The app allows iPhone 3G to find their nearest Pizza Hut store by utilising the phone’s GPS technology.