Beaumont Tiles is the latest company to digitise the purchasing process for its customers, with the launch of StylePad.

The new functionality allows users to select the tiles, bathroom fixtures and room ideas they find as they peruse the image galleries, inspiration pages and product brochures featured on the website by clicking on the ‘Add to StylePad’ option, where they are then stored. 

Users can add images and links from other websites, or upload them from their own computers and similarly store them in their StylePad.

This allows them to better visualise how well the saved elements may work within already existing buildings. 

It can also be used to collate results from the company’s interactive quiz ‘What Style am I?’ which can then be sent to Beaumont Tiles for a quote or converted into a PDF and taken in store.

Users can easily access their stored items by clicking on the ‘My StylePad’ option, and they can opt to print, email or save it for access at a later date.

Alyce Capurso, brand manager, Beaumont Tiles praises the new functionality, explaining “the StylePad is a great innovation, it makes it easy for customers to collect all their ideas in one place for a new home or renovation project.”

The functionality was developed by CDAA, a digital agency based in Adelaide that works with companies including Ultra Tune, Jim’s Plumbing and the Adelaide Entertainment Centre.

Danielle Tessari, digital marketer, CDAA believes the StylePad caters to the needs of the modern consumer as they increasingly use “multiple screens to research and make their buying decisions.”

“Something like the StylePad… enables businesses to engage and capture shoppers during the online research phase before they even think about entering a bricks and mortar store,” she adds.