Muffin Break coffee giveaway

Muffin Break’s coffee giveaway tempts new business owners

Sarah Stowe

Lovers of great coffee looking to match their bean passion to a fantastic business opportunity, take note! Muffin Break has a brilliant, limited-time offer for new café franchises.

Franchise buyers can sign up to purchase a new Muffin Break cafe franchise before 31 December 2023 and receive 1000kg of coffee beans.

The complimentary one tonne bean bonus is worth $32,000, so it’s a brilliant boost for a new business.

Rich Goodman, who heads up the Foodco business which operates the Muffin Break brand, says setting franchisees up for success is crucial.

Award-winning franchise model

“We are looking for passionate franchisees to take our great product and business template and build their own successful local business.

“We know we’ve got a great template supported by a terrific product, and we are exceptionally proud of that. It is constantly evolving, so franchise buyers who are looking for a new business model have a really compelling choice,” he says.

Earlier this year Muffin Break was awarded an independently-reviewed 5-star accreditation on the Australian Franchise Rating Scale.

The review assesses the business for transparency and high performance across a number of categories. The assessment highlighted strong initial and ongoing training.

“The franchise model has continued to evolve in collaboration with a terrific group of passionate team members working and listening to our valued franchise partners,” says Rich.

“Whilst we see this recognition as a big achievement, we will not sit idle. Franchising, our franchisee needs, and the needs of our shared customers, is ever changing, so we will continue our pursuit for ongoing improvement.”

Coffee is key to Muffin Break success

And as the network continues to grow, franchisees reap the benefits, he points out.

“Coffee is a significant revenue driver for Muffin Break franchisees, and our high quality signature roasted blend is a big reason for why they choose the brand.”

Rich says, “While it’s a concept based on muffins and coffee, the concept resonates exceptionally well in many local demographics, and customers have come to expect high standards every day.”

Customers love the premium signature coffee blend at Muffin Break. This passion for the coffee brand was reflected by the business winning Canstar’s Most Satisfied Customers award 2022 and Roy Morgan’s Coffee Shop of the Year 2022 in its annual Customer Satisfaction Awards.

This is the fourth time the brand has scooped up the Roy Morgan award, voted for by consumers.

Rich says franchisees are committed to every day bake fresh, delicious products and serve up a renowned signature blend coffee.

“Our tagline “Good Goes In” personifies our franchisees efforts and we celebrate this award on their behalf,” he says.

Muffin Break’s new opportunities, coffee giveaway

The Muffin Break franchise network of more than 150 locations in Australia is expanding with a variety of store models. There are more than 100 cafe opportunities available.

“We are focused on finding the right fit for the franchisee. It will be ideally local to their home because I believe that the most important ingredient of a successful franchised business is the franchisee being hands-on in their business.”

As well as the standalone stores and kiosks, Muffin Break has partnered with the Crocs Playcentres business, integrating the award-winning cafe concept into family-focused venues.

“The partnership is going well. There are 18 stores now. It provides a fantastic product in a place where mums, dads, and carers want time out while the kids play. We’ve found some great opportunities with Croc,” says Rich.

The two brands will work together on rolling out more stores.

And an exciting development for 2024 is the unveiling of new store designs for the Muffin Break brand.

The new livery will reflect the philosophy of fresh food baked from scratch every day, with passion and love.

With new sites launching in major locations, it’s a great time to step up into owning a Muffin Break cafe.

To take advantage of the mega Muffin Break coffee giveaway though, there’s no time to lose. Rich reiterates the 31 December deadline for interested franchise buyers to snap up this one-off offer.