White goods franchise, Mr Rental, has launched its upgraded website, featuring large clear photos, a user-friendly content management system and easy-to-navigate functionality.

According to general manager, Alan Payne, the new website was created to increase the number of customer enquiries. It also had to be search engine optimised and able to be updated regularly.

“Keeping ahead of a changing market requires the provision of leading edge systems and support to franchisees, and this includes regular reviews of our marketing strategies, including the website, to ensure they are achieving the best possible result,” he said.

The new website includes links to the Mr Rental blog, News Room, MySpace and Facebook accounts, Twitter and information on the latest products available for rent.