Franchise network Mortgage Choice has formed a strategic partnership with Lifebroker, AustraliaÕs largest life insurance broker, in a move to expand the franchise’s range of products and services to better cater to customers.

Announced eight days after the unveiling of Mortgage ChoiceÕs brand re-launch, the partnership broadens the nationwide mortgage brokerÕs growing service proposition.

Lifebroker offers simple, online-based, no-obligation comparisons of hundreds insurance policies available from 13 of AustraliaÕs major life insurance companies. Based on independent research, it provides customers with the lowest premium cover.

Mortgage Choice CEO, Michael Russell said the move takes the company another step forward with the improvements and opportunities it is actively planning and seeking.

“Securing Lifebroker as an insurance partner, to work alongside the life insurance offering we already provide customers through Australian Life Insurance, is a deliberate step to broaden the range of services that Mortgage Choice customers can access when meeting with our consultants,” he said.

“In an increasingly time-poor society, customers greatly appreciate convenience.

“The company retains mortgage broking as its core proposition, but additional products and services deliver additional income to our franchisees and the company as a whole. Every time we broaden our scope, we empower franchisees as well as customers.

“Mortgage Choice continues to build upon its commitment to franchisees while empowering borrower decision and providing credible guidance. We are working hard to identify opportunities that add value and help us improve our superior service.”