Pinjarra Bakery runs on rhythm, says director and second generation co-owner Jodie Pantaleo.

“When you get the basics right, everything else flows. Running a Pinjarra bakery is all about keeping the energy up, leading from the front, and leaving customers happier than before,” Jodie says.

Since its founding in the 1990s the bakery and cafe chain has been deeply embedded in the local communities, who love the brand’s great pies, family heritage, and community spirit.

Local team sponsorship, donating to local fundraisers, building a rapport with customers – all contribute to a sense of connection and pride.

“The best operators are not professional bakers, they are people-people. They care about the little details and creating a community around food,” Jodie reveals.

“We look for genuine, hands-on people who can stay steady under pressure. As a business owner you have to think on your feet, and remain calm. Your team feeds off your energy.”

Franchisees who know their strengths and can build up a team to fill the gaps are best placed to succeed, she adds.

Pinjarra Bakery delivers lifestyle benefits

Of course with stores opening from 6am to 3pm franchisees can expect a 5.30am start. In the morning, tasks include stocking cabinets, heating up pies, operating the coffee machine, and tidying counters, all in preparation for a busy day ahead.

The focus though is on service, not production. A central bakery enables franchisees to concentrate on people and presentation.

“There’s real energy in store- the buzz from regular customers, quick chats, community connection,” Jodie says.

And she emphasises that despite the early start – lifestyle is really important. “Of course it’s hard work, but it is not our philosophy to work yourself to the bone. Running a Pinjarra Bakery means you have the freedom and flexibility to go to kids’ sports carnivals and family events.

“We’ve successfully run our businesses while prioritising lifestyle, and we want the same for our franchisees. Of course each franchisee will create their own version of what works for them,” she says.

A Pinjarra Bakery franchisee does not need hospitality or business experience. What they do need is curiosity, a learning mindset, a willingness to work hard and to engage with staff and customers. It’s crucial a franchisee shows leadership and is a team player.

Leadership skills and a growth mindset are key

“A team wants to know if there’s a problem, the owner can jump on the floor – from serving coffee to fixing a toilet. We want our franchisees to have that mindset from the get-go,” Jodie says.

“That’s the difference between a franchisee whose business just ticks along, as opposed to someone who’s one hundred per cent engaged. Those are the franchises that will continue to thrive.”

The franchisor team understands the value of good support and delivers comprehensive training to get franchisees started, ongoing visits, mentoring, and group support. Franchisees have access to a comprehensive toolkit including operations manuals, checklists, marketing templates, and systems that streamline day-to-day business operations.

“We want our franchisees to drive their business to the next level. If they purchase an existing site, the goal is to increase sales and prioritise customer retention. ” Jodie explains.

On a brand scale, she predicts continued growth across Western Australia, with potential for expansion interstate. New formats are in the pipeline, transitioning the bakery model from full bakeries to compact kiosks and drive-thrus – opening up even more opportunities for franchise buyers.

Above all, though, the business will ensure it stays true to its values of down-to-earth service, top quality, and community.

“We’re excited to grow, but we’ll always keep that country bakery soul. Every new store is an opportunity to bring that same Pinjarra Bakery magic to another local community,” Jodie says.

Jodie’s tips for would-be franchisees

• Back yourself – you don’t need hospitality experience, just the right mindset.
• Be prepared to work hard but know that the systems are there to guide you.
• Stay connected – use the support, lean on the network, and don’t be afraid to ask questions.
• Remember, it’s a people business first and foremost.