Going against the tide of economic doom and gloom, franchise bedding store Forty Winks Hawthorn is launching a new Prestige Showroom.

The Prestige Showroom will only carry the premium products from the highest quality bedding manufacturers in the Australian market, the centrepiece SealyÕs Crown Jewel collection retailing at about $15,000 for a king size ensemble.

Natasha Peiris, Forty WinksÕ national marketing manager described the upmarket development as exciting.

“It represents a fantastic synergy, where a Forty Winks franchisee and our suppliers can work together to develop the retail offering. The result is that the Forty Winks customers benefit, and thatÕs always our end goal.”

Forty Winks Hawthorn business manager Cameron van den Dungen said “We believe that our customers will soon start to demand outstanding quality and service from retailers, and we want to treat them with the utmost respect and care.”

The Hawthorn franchise has also made the commitment to only carry Australian-made hardwood furniture within the Prestige Showroom to support the Australian economy and ensure the best quality support and workmanship is available to local consumers.