Franchise Business asked Dream Doors Kitchens 10 key questions about the business model.
How many franchisees and locations do you have?
Dream Doors Kitchens currently has 26 franchisees operating across approximately 50 locations throughout Australia. Our model allows franchisees to grow their territories over time, and a number of owners now operate multiple locations as their businesses expand.
Who is an ideal franchisee and why?
Our ideal franchisee is someone who is driven, organised and enjoys working with people. Many of our successful franchisees come from trade, construction, cabinetry, sales or business management backgrounds, although prior industry experience is not essential.
The most important qualities are strong communication skills, the ability to manage projects effectively and a genuine desire to help customers transform one of the most important spaces in their home.
How long is a franchise term?
Our franchise agreement is 10 years with a further 10-year renewal option, providing long-term stability and the opportunity to build a valuable business within an exclusive territory.
What are your ongoing franchise fees?
Our franchise fees operate on a population-based pro-rata framework, ensuring fees reflect the size of the territory. Monthly fees currently range from $1,990 + GST to $5,990 + GST, depending on the population within the franchise area.
How long is the initial training?
Initial training runs for up to 20 days, combining boardroom learning with practical in-field experience. Franchisees are trained on our sales process, kitchen renovation solutions, project management systems, marketing tools and operational procedures to ensure they are ready to launch their business.
How do you support franchisees when they open their business?
Support during launch is very hands-on. Our team works closely with franchisees through the onboarding process and spends time in the field assisting with customer appointments, sales processes and operational setup.
We also guide franchisees in establishing relationships with qualified subcontractors and installers. During the first three months we maintain regular contact, coaching and feedback to help them refine their processes and build momentum.
Do you provide any centralised lead generation?
Yes. Dream Doors operates a national marketing and lead generation program designed to generate enquiries for franchisees. This includes digital marketing, SEO, paid advertising and brand awareness campaigns, with leads distributed to franchisees within their territory.
What is your BDM to franchisee ratio and how often do BDMs visit franchisees?
Franchisees are supported by the national business development manager (BDM), general manager and national IT support lead, who are available both remotely and in person. The national BDM conducts formal reviews with each franchisee every 10–12 weeks, focusing on performance, planning and growth strategies. The GM and IT support also meet with franchisees at six-monthly intervals to review systems, reporting and operational insights.
How do you benchmark franchise performance?
We conduct quarterly benchmarking reviews, analysing key performance indicators such as enquiry conversion, project value, marketing performance and operational efficiency. This allows franchisees to compare their performance against network averages and identify opportunities for improvement.
How do you handle underperforming franchises?
If a franchisee is underperforming, we work closely with them to identify the specific area requiring improvement and implement targeted action plans. From the beginning we also pair new franchisees with an experienced “buddy” franchisee, encouraging collaboration and knowledge sharing across the network.
Discover more about the Dream Doors Kitchens brand and opportunities.