As the fitness industry evolves due to Covid-19, so are Curves’ women’s fitness programs. Current and past members or anyone familiar with the brand, have heard, “Change stations now” and 2020 is no different. The queue normally directs fitness participants of Curves’ 30-minute circuit to move to the next machine or activity while working out.

It takes on a second meaning system-wide for the brand. Curves North America and Oceania are enhancing membership options, taking into consideration social distancing in the clean and sanitised clubs, providing at-home workouts and education programs, and ensuring members are engaged and focused on their health, nutrition, and fitness goals.

Curves mission is to strengthen women by providing fun, fast, and safe programs. As one of the largest chains of fitness clubs for women in the world, Curves is famous for its 30-minute circuit with a coach that works every major muscle group with strength training, cardio and stretching.

MyCurves On Demand, Curves new streaming at-home workout program, brings the trusted 30-minute workout to members in their own home. Led by real Curves coaches and developed by Curves program experts, MyCurves On Demand* platform and app are accessible anytime, anywhere from any smart device including phones, tablets, laptops, and streamed on smart TVs.

The program replicates the in-club workout by utilizing a high-quality resistance band in place of the Curves hydraulic machines. MyCurves On Demand and Curves in-club Specialty Classes focus on providing strength, balance, and flexibility through categories like Balance, Body Basics, Cardio, and Boxing.

Curves leading the way in fitness

Curves has also launched the Health & Wellness Education Series* providing members with education on important health topics impacting women of all ages, so they can make improvements for their own health and wellbeing.  These online courses offer self-paced weekly learnings with exercises that progress each week, along with tips and strategies to help improve over time.

The Curves Nutrition and Weight Management Program promotes balanced and sustainable nutrition education designed to help decrease body fat, increase lean muscle mass, and improve metabolism when followed with the Curves workout. Personalised coaching sessions provide support, guidance, and accountability along with the creation of weekly meal plans needed for sustainable weight loss and management.

For over 27 years, Curves has been a leader in women’s fitness, helping millions of women get stronger and healthier. Curves invites you to join us to learn more about becoming a part of our franchise family for in-club and at-home fitness solutions. To learn more about any of the programs above and how you can become a franchise owner helping women to improve their lives, visit www.curves.com.

^*At participating locations