What are your plans 2021? Crust is going for growth, including opening 10 new stores. Could one of those stores have your name on it?
Australia’s #1 premium brand
Since its launch in 2001 Crust has focused on quality, freshness and innovation. There are now over 140 outlets in Australia, plus one international territory, and premium products have set the brand apart. Roy Morgan Research Institute recently named the pizza chain Australia’s leading premium brand in the Quick Service Restaurant category.
It’s a very good place to be. The research also found that there are over 4.7 million premium consumers in Australia who spend more, and more frequently, than anyone else. But Crust doesn’t stop there when it comes to optimising franchise partners’ success opportunities.
“We recently opened up to a whole new segment of the market to sit alongside our premium offerings,” says Jon Paul Partyka, General Manager of Crust. “An $11 pizza deal with a $5 side option is now available now from many of our stores.”
Crust has already sold more than 5.4 million pizzas this year. The number of customer transactions has risen by 21.8% with 15.1% year on year growth.
“The fact that sales increased significantly at the peak of lockdown demonstrates the success of our new menu options,” says Jon Paul. “In tough times, many people look forward to the lift they get from eating our gourmet pizza while other look for affordable options. It’s an example of the innovations our franchise partners welcome and enjoy.”
All the support you could need
“We’re not just a franchise, we’re a family,” says Jon Paul. “When you join us, your initial six-week training teaches you everything you need to know about running a Crust pizza store and a small business. You’ll then have support from our friendly team of specialists whenever and wherever you need it to ensure you and your business thrive.”
Crust offers the competitive edge that comes with an established, well known Australian brand. And you don’t even need previous experience to share the benefits – there are expert to guides you through all the key milestones and work with you every step of the way.
“The whole set up is easy because we do all the hard work for you,” says Jon Paul. “You can enjoy maximum efficiency and productivity right from the start. And, with our streamlined payroll, rostering and HR systems, you can spend a lot more of your valuable time focusing on building your business.”
In 2021, Crust will also be supporting current franchise partners with brand new designs for stores and the menu.
“We never stop thinking about ways to improve the opportunities for our franchisees,” says Jon Paul.
Get in touch
Crust stores starting from $250,000+ and leasing specialists are on hand to help you find your preferred territory and negotiate terms. So, if you’re ready to connect and cultivate customer experiences, visit our website www.crust.com.au.