
Starbucks

Starbucks
Give Customers the Ultimate Coffeehouse Experience.
Starbucks is by far one of the most recognised brands in the coffee shop industry. Starbucks has more than 10,000 stores worldwide with about 4,500 of them set up under license to Starbucks. Starbucks franchises are available overseas in a large range of countries excluding the United States and Canada where they are licensed shops.
Starbucks first store opened in Seattle in 1971. As of 2021, there are now 58 Starbucks stores across Australia. At the peak there were more than 90 Starbucks Franchise stores in Australia.
Other coffee shop franchises that are currently available click here.
So, what year did Starbucks open in Australia? They began in the year 2000 however they had no idea that Australia was going to prove to be one of the toughest markets to break into for the coffee icon.
Starbucks whilst retreating in the Australian market, have now consolidated and found more of a marketplace that works in tourist visiting regions. They are looking at slowly increasing their footprint in Australia. Starbucks don’t appear to be currently looking for new Franchise owners, however once we hear they are we will update this information
Advantages of owning a Starbucks Franchise coffee shop include:
- Ability to become a community-gathering place which provides Starbucks customers a haven whether working or relaxing
- Have the ability to provide the handcrafted espresso and blended beverages that are consistently loved by our store customers.
- Have access to proven great-tasting food items that pair perfectly with our drink range and can increase share of wallet from each visitor.
- Be involved in a brand that provides continuous product and operational innovation.
Starbucks huge expansion plans for China.
What Are the Franchise Fees for Opening a Licensed Starbucks?
As of 2024, the initial fee to open a licensed Starbucks store is approximately AUD 40,000. This upfront payment grants franchisees the right to operate under the highly respected Starbucks brand. However, it’s important to understand that this initial fee is just one part of the total investment required. Prospective franchise owners should also budget for additional setup and operational costs.
In addition to the initial fee, Starbucks franchisees are required to pay ongoing royalty fees, typically set at 6% of their gross sales. These royalties help sustain the brand’s strength and ensure continued support from the franchisor. Franchisees may also be asked to contribute around 2% of their sales to a marketing fund, which supports broader promotional efforts for the Starbucks brand.
What is the Starbucks Franchise Business Model?
The Starbucks franchise model stands apart from other coffee franchises in several key ways. Rather than prioritising rapid expansion, Starbucks takes a highly selective approach, focusing on quality over quantity. Not every prospective franchisee is offered the opportunity to open a licensed Starbucks store; the company carefully chooses individuals who share its core values and commitment to exceptional customer experiences. Starbucks also operates a blend of company-owned and licensed locations, enabling the brand to maintain strong control in key markets while offering franchise opportunities to carefully selected partners.