Boost Juice
Boost Juice
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Food and beverage franchises
Business established:
Total business units:

In 2000, Boost Juice founder Janine Allis saw a gap in the Australian market for a healthy food alternative. As a consumer she had always struggled to find anything healthy to eat and drink when she was out.

With no business experience, only a passion to do retailing differently. Janine developed a business plan and raised $250,000 through friends. The idea was simple: make healthy living both tasty and fun. Build a brand that embodied her ‘Love Life’ philosophy.

Using real fruit and vegetables, along with Janine’s passion, she created something that was unlike anything else in the market. The concept of Boost Juice began to take shape.

The juice bar concept was relatively new for Australia. The way Boost Juice presented the brand was also new for retail in general. Boost Juice was never simply about healthy and great tasting juice or smoothies – the brand is built on the entire experience that takes place every time a customer enters a store. This experience is a combination of a great tasting product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name in a bright and colourful store environment with fun music to match! This point of difference is further enforced through the brand’s on-going commitment to product innovation, unique tactical marketing campaigns and partnerships, a robust customer relations strategy and our Vibe Club loyalty program that rewards loyal customers.

At Boost we have a can-do attitude. We don’t believe in the word ‘try’ as that means you’re giving yourself permission to not succeed. We believe in saying. “You just do it.”

Boost Juice has come a long way from its early days. However with all the improvements, what hasn’t changed is our ongoing commitment to health, fun and loving life. Boost has grown to over 580 stores worldwide.


Boost Juice wants to find motivated enthusiastic people who have a passion for healthy food that is not only good for you but tasty as well, we want people who live and breathe a ‘Love Life’ attitude!

At Boost, we strive to always provide a unique retail experience for customers that is fun & exciting whilst providing continuity of standard of service and product for each visit.

This customer centric attitude, along with a large variety of delicious & healthy products, backed with proven systems and innovative marketing campaigns is the reason why Boost has been and will continue to be highly successful in the marketplace.

If you’re vibrant, ambitious, motivated and have a love for life and all things healthy, please contact us to discuss your journey with Boost.


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We have a comprehensive training program in place for all new partners entering our network. The training program is three weeks long and takes place in Melbourne.

Our comprehensive training is inclusive of front and back of house operations. You will also be provided with support in your new store by the Learning & Development team in your first days of operation. You will feel confident to step into your new store understanding all facets of running that business after working closely with our dedicated Learning & Development team!

As a new Franchise Partner with Boost, you will have the support of a dedicated team of professionals with incredible industry experience along with tested and proven systems and processes that will allow you to move forward and achieve your own business goals.

As a team we all move forward together with our success tied to yours.

Upfront investment

  • Franchise fee: $82,000
  • Site/fit-out fee: Included in franchise fee
  • Other: N/A

Ongoing fees

  • Royalty: 8%
  • Administration or management fee: 0
  • Marketing fees: 3%
  • Other: N/A

At the end of the Franchise Agreement

  • Transfer fee: Calculated based on tenure of franchise agreement

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Ali Kurtdereli

Franchise Development Manager Domestic & International at Retail Zoo
team image

Rochelle D'Costa

Franchise Recruitment Consultant
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Effie Roukas

Franchise recruitment administrator

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