craveable brands
craveable brands
ABOUT US
Craveable Brands is home to some of Australia’s most loved and recognised quick-service restaurant (QSR) brands – Red Rooster, Oporto, Chicken Treat, and Chargrill Charlie’s. With a nationwide footprint of over 600 restaurants, our brands are deeply woven into the fabric of Australian society. From busy cities to regional towns, stadiums to shopping centres, Craveable Brands restaurants are where Australians come together to share great food and great moments.
The QSR industry continues to thrive, now valued at $23 billion, and chicken remains a clear favourite, with Australians consuming an average of 50kg per person each year. As a leader in this high-demand sector, Craveable Brands is continuously evolving to meet customer expectations – modernising menus, embracing new technology, and expanding into high-growth locations. Our brands are not just growing in footprint; they are growing in customer demand and loyalty.
At the heart of our success is our commitment to our Franchise Partners. We bring together industry-leading expertise in operations, marketing, technology, and food innovation to support and empower every franchisee. From streamlined supply chain solutions to comprehensive training and business support, we provide the tools and guidance needed to run a successful, future-proofed restaurant.
Craveable Brands is more than just a franchisor – we are your business partner. Our brands combine heritage with deep customer loyalty, and modern design with contemporary food.
WHY CRAVEABLE BRANDS?
The QSR industry is worth AU$23 billion
- We have 630+ restaurants Australia wide
- Chicken is the go-to protein for millions every day
- Our brands are thriving and growing
We set you up for success by providing comprehensive support across every area of your food business. From marketing that drives customer growth, to tailored training that builds confidence and capability, and an innovative product menu shaped by food science and consumer trends, we ensure Franchise Partners have what they need to thrive.
Our property expertise streamlines site negotiation and refurbishment, while our technology solutions future-proof operations and drive sales. With strong supply-chain buying power and rigorous quality assurance, you can rely on smooth, consistent product supply. Our digital platforms turn data into targeted offers that attract more customers, and our people-focused HR tools make recruitment and team engagement seamless. Combined with robust operations oversight and expert legal guidance, we deliver a compliant, efficient and profitable business platform, all with the purpose of growing brilliant, craveable food businesses.
OUR BRANDS:
Red Rooster (Reds) is Australia’s first and favourite chicken shop with over 50 years of satisfying Australia’s chicken cravings. Reds is the only fast-food company in Australia that now truly specialises in both roast and fried chicken and is in an exciting time of change and innovation for the brand. As a national network of franchises, each Red Rooster restaurant is an individual small business owned and operated by a local franchisee. Not only do owners feed the local community, but they also employ locals. Through charity and sponsorships these family-owned businesses give back to the community and are a much-loved fixture nationwide.
When Antonio arrived from Portugal in 1986 and opened a small shop in North Bondi, few Australians knew much about Portuguese food. But with great ingredients, real flame grilling and plenty of Portuguese passion, he quickly changed that. His proper Portuguese Flame Grilled Chicken (butterflied, basted and cooked the traditional way) and his now-iconic chilli sauce soon had people travelling from miles around. Today, with over 200 restaurants across Australia, that same spirit remains. Simple ingredients, real flames and warm Portuguese hospitality, that’s The Portuguese Way, and it always will be.
What started as a local favourite has grown into a beloved Sydney institution, now with over 30 locations across Sydney, Melbourne and Brisbane. We’re proud to be a family-owned business that treats every customer and team member like part of our extended family. Whether you’re grabbing a quick bite or catering a celebration, we aim to make you feel at home. We believe in simple food, done well. Our famous chooks are free of chemicals and chargrilled to perfection in our patented ‘clean’ chicken rotisserie. This special way of grilling maximises the char you want and minimises the stuff you don’t. From burgers and rolls to salads and gourmet catering, our menu is designed to satisfy every craving.
Proudly WA born and bred, Chicken Treat has been serving up legendary chicken since 1976 and nearly 50 years on, we’re still the go-to for Aussies who crave bold flavours, good vibes, and a cracking feed.
With 63 stores (and counting) across metro and regional WA, Chicken Treat is more than just a local favourite, we’re a full-blown obsession. Our menu is packed with juicy rotisserie and crispy fried chicken, mouth-watering breast fillet burgers, and our iconic snacks that keep customers coming back for more. We’ve got a strong network of drive-thru and shopfront formats, with a smart spread across 60% metro and 40% regional locations. That means we’re right where people want us, whether it’s a quick pit stop or a family feast.