Aussie home loan brokers know they are part of a top-performing brand. Now an independent list of Australia’s top 50 brokerages emphasises the business’ strength in the marketplace.

This year’s Mortgage Professional Australia list includes an impressive nine Aussie stores from across the country.

In South Australia Prospect [pictured above] and the Gawler Group made the list. There are two stores from New South Wales (Belmont and Toukley) and two in Queensland (Townsville and the Ipswich Group).

The Moonah Group and Launceston stores in Tasmania, and the Berwick Group in Victoria also made the rankings.

This recognition is a well-earned payoff for the franchisees’ tireless efforts in growing their business and helping customers along their property purchasing journey.

Aussie franchisees make top 50 list

“We know our winning franchisees are delighted to have received this recognition, and they’re all very much deserving,” says Aaron Hockey, general manager, network development.

“We couldn’t be prouder to have nine incredible businesses recognised on this prestigious list. This is a significant uplift from the three that appeared in the rankings last year, and we know that several stores wouldn’t have been too far off qualifying, so we’re hopeful of seeing more entries next year.”

The success of these franchisees is a testament to the strength of the Aussie system as a platform on which to build a thriving business.

And the capacity to leverage the established brand and scale a business is clearly evident. Multi-site franchisees own six of these nine Aussie brokerages on the top 50 list.

In total, multiple store operators make up about 30 per cent of the Aussie group. They have centralised their operations for greater efficiencies and to optimise their business potential.

As Australia’s largest retail mortgage broking network – Aussie has a footprint of more than 1000 brokers and 220 stores – it is well-placed to provide customers with choice.

The choice to visit a broker in-store, to engage online or to meet at their home or workplace.

Aussie delivers a streamlined business

Whatever the chosen contact point, Aussie’s goal is to deliver a seamless experience. In retail, for instance, it has invested significantly to revolutionise the experience, elevating the functionality and store appeal at minimal cost to franchisees.

Aussie has refreshed signage and storefronts, implemented campaigns to drive foot traffic and is piloting interactive in-store touchpoints.

Disruption is at the heart of the Aussie brand, so it is no surprise the mortgage chain that shook up the industry 30 years ago continues to innovate today across all its channels.

Aussie is part of the Lendi Group and last year migrated franchisees to a new technology platform. This platform not only streamlines and powers franchisee businesses, it facilitates seamless in-store-to-online customer experiences.

Advancing systems, enhancing broker presence

The Lendi Group excels in delivering technical advantages to its franchisees. However, it recognises that while advanced systems underpin the efficient delivery of home loan services, brokers are at the heart of a mortgage business. 

So it’s particularly pleasing for the group to see its franchisees account for nearly 20 per cent of the top 50 list.

“This kind of recognition also adds authority to the expertise of our franchisees and brokers in these stores. Customers can walk into their appointments with certainty that they’re dealing with a trusted expert,” says Aaron.

The Lendi Group continues to enhance broker presence; it aims to see each store with at least three brokers. The upgraded store designs enable many stores to accommodate at least five.

“We have teams of brokers across Lendi Group averaging a deal a day. Three brokers in-store lodging a deal a day means 60 loans a month! That’s a quality business,” points out Aaron.

“Our franchisees and brokers are carrying on the tradition of the great Aussie small business owner, and they’re at the heart of their communities,” he adds.

Building small business

“From sponsoring footy teams, donating to schools, connecting with local businesses, and so much more, our brokers fully immerse themselves in their community, which truly resonates with locals,” says Aaron.

“The power of brand cannot be understated; Aussie is the most recognised name in the industry,” he says.

Aussie’s research identified high-opportunity areas with significant growth prospects. These territories enable franchisees to service the local area and become the CEO of their own business, backed by a brilliant brand.

However, to ensure franchisee growth there is a strict cap on these new territory opportunities.

“At Aussie we fully commit to helping our franchisees achieve growth,” Aaron says.