Comedian Anh Do will be on our screens again from Sunday 2 June fronting the second advertisement in IGA supermarkets’ largest ever marketing campaign.

The second stage of the campaign focuses on how IGA’s independent retailers are a critical part of their local communities by funding charity and community groups like the Royal Flying Doctor Service through the Community Chest program, which has raised more than $60 million over the last 10 years.

The new TV commercial shows Anh Do visiting the Flying Doctors, surfing with local Surf Lifesaving nippers and visiting schools which have been recipients of new computers through Community Chest donations.

The total $10 million campaign will run in television, digital media, catalogue and at point of sale in the 1,400 IGA stores over the next year and reinforces IGA’s strong affinity to the local communities where it operates across Australia.

Chief operating officer of IGA’s parent company, Metcash Food & Grocery, Silvestro Morabito, said “This stage in the campaign will ensure shoppers know the important role IGA stores, which are owned and operated by locals, play in local communities.

“The campaign also demonstrates the commitment local independent retailers have made in supporting more than 1,000 recipients across the country, including charities, community organisations, schools and hospitals over the last year.

“The first stage of our campaign, which demonstrated to consumers that IGA stores deliver brands that consumers want, not what they are encouraged to buy, has been a big success”, he added.

View the commercial below: