Andy Stribling loves being a Boost franchisee, as it means no day is ever the same

Sarah Stowe

Andy Stribling is a multi-site Boost Juice franchisee. He oversees stores in the Brisbane suburb of Mt Gravatt, at the Capalaba Park shopping centre and the University of Queensland.

He conducted extensive research into a number of brands before deciding on Boost Juice.

“I reviewed several brands that interested and excited me.  I was looking for a brand that I could be passionate about and was a leader in areas that I lacked knowledge – marketing and branding.

“Health was also a major factor as I believe this is a major trend in our future lifestyles that cannot be ignored,” he explains.

Andy says he chose a franchise because he believes they tend to perform better than small businesses.

“Franchises fare much better than businesses you start up yourself when it comes to success and longevity. My own experience in only larger organisations also weighed heavy on my mind.”

Andy says the business surprised him in many ways. “Small business has an uncanny way of bringing you back down to earth, fast.  It’s completely overwhelming at times but I guess I thrive on the challenge which has helped me last eight years.”

Andy is fond of the fact that no day is ever the same at Boost. 

“I left the corporate world because I don’t like average days and I believed I could approach things better. One thing I do try to focus on is engaging my team on a daily basis. Nothing is more important as they are to the business.”

He is looking to cut down the time he spends on administrative tasks, though. 

Andy runs a number of promotions at his Boost stores.

“I do however currently spend too much time on admin tasks which pulls me away from the business – this will change with our strategy which will free up more of my time.”

Andy proves that franchising provides much room for growth, as he recently formed a partnership with another franchisee and is now involved in multiple stores.

“We have taken a lot of advice on how to structure and set up the partnership with one of the most important aspects being a strong shareholder/partnership agreement. 

“Our roles were defined from the outset and ultimately one partner has to take the lead and make the day to day decisions within the business,” explains Andy.

He says Boost offers great ongoing training and support.

“One thing I did learn from the corporate world is that working with and learning from people helps you achieve your objectives. One of Boost’s core strengths is its belief that strong franchisees equal a strong franchisor and it all starts with training and support.”

Andy gets his business out there by working with schools and sponsoring local fundraising events; however he does admit he should be doing more.

He is currently focused on achieving one primary goal, “to set up a robust multisite support structure that assists and adds value to all of our individual business units.”

Franchising has not only freed Andy from the monotonous nine to five routine, he finds his role as a franchisee incredibly satisfying and the financial rewards are great, too.