When you invest in a franchise, you most often are buying into a brand – and the marketing of the brand to potential customers. So what should you look for in a franchisor?

Here are seven easy ways to find a franchisor geared up to maximise marketing. Look for a franchise company:

1. with a strong brand that’s well recognised and trusted by consumers
2. whose campaigns are backed by solid market research
3. which gives efficient access to elements of campaigns
4. that’s active in top four channels – letterbox, press ads, electronic direct marketing, SMS
5. which typically does a balanced mix of local and umbrella marketing
6. which offers contributions or incentives toward local marketing
7. that supports franchisee marketing with advice and an approval process