What exactly is it that customers love about the hot chips business Lord of the Fries? Well, the Melbourne based franchise took to the streets to find out.

The resulting YouTube video shows fans sharing their love of the brand, whether that’s the African sauce, the fries or that it’s a “special place”.

Originally a mobile chip van with a difference, serving vegetarian chips with a variety of exotic sauces, the young food franchise Lord of the Fries opened a new grab-and-go store in Melbourne city earlier this year.

There are plans for the niche business to expand interstate too.

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Image: dagira.com