What are franchise buyers looking for when they are searching for the right franchise system? 

Finding exactly the right business opportunity is an individual journey but there are some common elements that any buyer will be looking for when considering a major business investment. 

In this video snapshot Warren Wilmot, the CEO of retail superbrand 7-Eleven, and the newly appointed of the Franchise Council of Australia, points out what he believes are the key concerns that franchise buyers need franchisors to address in their business model.