Walkers Doughnuts are baking up a storm but franchisees don’t have to – there’s no in-store baking required in this established business model.
This is a brand born of nostalgia and the glory days of the American diner. Dishing up traditional doughnuts, heritage brand sodas and classic hot dog flavours, Walkers Doughnuts aims to offer customers something a little different from today’s fast food offering.
The family business began in 2006, and the model was tested and fine-tuned before franchising in 2014.
This is a small operation, just nine stores in the group, which started in Melbourne.
And that means franchisees are very much part of the family.
To support franchisees, the franchisor provides two weeks training and ongoing support, and of course there are marketing campaigns designed specifically for franchisees to conduct local area marketing.
Franchise buyers can match their agreement to the store lease term or choose a five year term with an option for a further five years.
Franchisees will need to bring a passion for customer service and great retail, and have access to at least $175,000 – some stores will cost up to $300,000. And there will be working capital required.
If this is the right franchise for you, you’ll be filling, decorating and displaying fresh, tasty doughnuts, milkshakes, hot dogs and coffee; food that evokes a sense of the past, matched with a warm and genuine welcome for customers.
Find out more about the Walkers Doughnuts business model and opportunities available now as this family firm expands its footprint across Victoria and New South Wales.