Cam Hadlow, CEO of Dream Doors Kitchens Australia, takes the Franchise Business Q&A.
How long has the business been trading?
Since its origins in the UK in 1999 the business has now grown to an international operation with 140 franchisees in three countries. I bought the master franchise for Australia in 2013, and launched the first franchise in 2014.
What does it cost to buy a franchise?
The costs is $15,000 + GST
What is the core of your company’s business?
We are the pioneers of the DDK facelift, which has become a cornerstone of our offerings. This transformative process provides a simple, sustainable, and cost-effective way to upgrade kitchens by re-facing cabinets with premium doors and drawers while replacing other key elements like splashbacks, benchtops, and handles.
Who is a typical customer?
Our typical customers are homeowners seeking an affordable, eco-friendly alternative to a full kitchen renovation.
What makes your brand stand out from the competition?
We stand out by offering a unique kitchen facelift solution that keeps existing cupboards intact while refacing all panels, doors, drawers, benchtops, splashbacks, and handles. This approach provides a fresh, modern look with minimal disruption, a quick turnaround, and complete end-to-end project management.
Our franchisees enjoy competitive pricing, underpinned by our partnership with nationally approved suppliers. This includes access to Australian-made, high-quality materials. We have streamlined operations, and a reputation for sustainability and excellence.
Why is this a good business for a franchisee to buy into?
DDK offers a proven business model with high demand for kitchen facelifts, backed by strong brand recognition and robust franchisee support. With a growing focus on sustainability and home improvement, this is an ideal opportunity to join a thriving industry with significant growth potential.
Which element of franchisee support that you provide do you think is the most well received and why?
Our comprehensive training program, paired with ongoing marketing and operational support, is the most well-received. Franchisees consistently praise the hands-on assistance they receive, from initial setup to day-to-day operations, ensuring they feel confident and empowered to succeed.
How many hours a week does a franchisee typically work?
Typically, 40 to 50 hours a week, depending on their business goals and personal work-life balance preferences. The flexible model allows for tailoring their schedule to meet their needs.
What drives your growth strategy?
Our growth strategy is built on measured expansion, focusing on entering high-potential locations while maintaining exceptional service quality. We prioritise franchisee success, ensuring a balance between market saturation and business profitability.
What are your expansion plans for the next five years?
In two to five years, we plan to double our network of franchise territories sold from 45 to 60. We aim to increase the franchise owners from 25 to 36, with a focus on regional areas and emerging metropolitan markets. This will be supported by targeted marketing campaigns and strategic partnerships to strengthen brand presence.
Share one exciting innovation or development on the horizon
We are exploring opportunities to become a nationally approved licensed supplier to the NDIS, aligning with the growing demand for accessible and functional home solutions. We also aim to expand our offerings into other areas of the home, including outdoor kitchens, wardrobes, and flooring, broadening our market reach and creating new avenues for franchisee growth.