Super Easy Storage general manager Cameron Robertson, shares some key facts about the mobile storage business.

How long has the business been trading?

Super Easy Storage has been operating since 2008 and is recognised as one of Australia’s first and largest mobile self-storage providers. We began franchising in 2012, giving entrepreneurs the opportunity to grow with a proven, scalable model.

What does it cost to buy a franchise?

A Super Easy Storage franchise can be established from around $150,000 turnkey, which includes the vehicle, fit-out, initial training, systems access, and marketing launch support.

What are the core areas of your company’s business?

We specialise in mobile self-storage – delivering secure storage units directly to customers, helping them pack on-site, and then transporting the units to our secure facilities. Alongside storage, we provide moving solutions, packing supplies, and flexible service options that suit both residential and commercial needs.

Who is a typical customer?

Our customers are primarily households moving, renovating, or downsizing, as well as small-to-medium businesses needing flexible storage for stock, archives, or equipment. We’re expanding into the commercial and corporate sector, offering tailored storage and logistics solutions to meet business demand.

What makes your brand stand out from the competition? 

Super Easy Storage pioneered the mobile self-storage concept in Australia, offering a faster, more affordable, and less labour-intensive alternative to traditional storage. Our lightweight, custom-designed modules allow for easier delivery, access, and our all-in-one service – from packing supplies to transport – makes us a true “storage and moving made simple” solution.

Why is this a good business for a franchisee to buy into?

The moving and storage industry is booming, driven by lifestyle changes, urbanisation, and business demand. Franchisees benefit from a proven model with recurring income, high customer retention, and the backing of an established national brand. It’s a business with long-term stability and scalable growth potential – no matter the state of the economy, people are always moving!

Which element of franchisee support is the most well-received?

Our marketing support is consistently rated as one of the most valuable. From national campaigns to digital lead generation, we ensure franchisees have a steady flow of enquiries. This allows them to focus on operations, customer service and building local relationships while benefiting from centralised brand visibility.

How many hours a week does a franchisee typically work?

On average, franchisees work 40 to 50 hours per week in the early stages, with the ability to scale their involvement as staff and systems are established.

What drives your growth strategy?

We follow a measured, location-driven expansion strategy, targeting high-demand metro and regional markets where mobile self-storage offers strong advantages over traditional storage.

What are your expansion plans for the next five years?

We plan to grow to 50+ franchise territories across Australia, while also exploring opportunities in key international markets where demand for mobile storage is rising.

Please share one exciting innovation/ development.

We are launching a tech-enabled customer portal that allows real-time booking, account management, and on-demand access requests. This innovation will streamline the customer experience and give franchisees powerful tools to manage their Super Easy Storage business more efficiently.