The Italian style restaurant franchise La Porchetta has launched new branding that harks back to the Melbourne-based company’s origins.

A 1950s mood is designed to reflect the brand’s family values, with home-style recipe demonstrations and “behind the scenes” moments with restaurateurs and staff.

La Porchetta CEO Sara Pantaleo said, “Our company was built on a family ethic and culture and we haven’t compromised that as the brand has grown. The new branding conveys our commitment to a warm, Italian-style experience for all our customers and a great business offering for our franchisees and staff.”

Check out the new brand at www.laporchetta.com.