Tyre retailing is an industry that is unique in many ways: even though cars continue to evolve the rubber that connects their wheels to the bitumen remains the same.
Cars always need tyres, even if there are televisions inside or battery-charged motors, rubber tyres are a timeless necessity.
Bridgestone managing director Andrew Moffatt spoke to us about the company’s vision, plans to innovate and franchisee recruitment measures.
How does Bridgestone differentiate itself from other competitors?
Aside from being a globally recognised brand, we are also the world leader in research and development (R&D). In Australia, we’ve been voted the country’s Most Trusted Tyre Brand in 2014 by Reader’s Digest, which we believe speaks to our strong relationships with our customers and unrivalled commitment to safety and service.
From a tyre retailing perspective, we offer a great value proposition. We have developed a comprehensive franchising package, including sales and technical support, access to exclusive products, sales and marketing programs, an auto service option, and much more.
How are tyre retailers adopting innovation to their products and their brand identity to keep up with industry changes?
Bridgestone has always been at the forefront of change because of our longstanding commitment to R&D. We listen to our franchisees and their customers and offer products to suit their needs, with a number of our tyres designed specifically for Australian conditions.
Environmental product development will be a focus for the tyre manufacturing industry moving forward, and is already very important to us at Bridgestone. As consumers become more environmentally aware, there is a greater need to offer products which reduce CO2 emissions. Our Ecopia low rolling resistance tyres are specifically designed to reduce fuel consumption and associated carbon emissions, and customers love that they can also save money on fuel costs.
From a brand identity perspective, reducing the impact that our products, business operations and retail stores have on the environment is extremely important to us.
What’s the message sent to potential franchisees who consider joining the team?
By joining the Bridgestone retail network, which we call our Family Channel, they are aligning themselves with a leading global brand which will offer them a rewarding franchising experience and great support growing their business. Potential franchisees should know that it’s not just their customers that will be in safe hands with Bridgestone – they will be too.
We listen to our franchisees, can adapt to the changing marketplace, and are committed to providing our dealers with opportunities to prosper. As the Reader Digest’s Most Trusted Tyre Brand, we are in a strong position to continue growing our dealer network.