The premium English barbershop Truefitt & Hill is primed to expand across Australia and New Zealand, maximising its place in the rapidly growing men’s grooming industry. Globally the market size is expected to reach US$81.2 billion by 2024, according to Statista.

Franchisees will get to work with a prestigious brand that holds royal warrants and has been certified by the Guinness World Records as the oldest barbershop business.

It’s been trading since 1805 when founder William Francis Truefitt opened his grooming business in  Mayfair, London and became renowned for the quality of wigs he produced- good enough for the king to wear. 

Today the heritage firm maintains its focus on top quality. Customers can enjoy world-class barbershop service – relax with a tea, coffee or single malt-whisky, book an additional treatment such as a facial mask or head massage, and purchase product that’s been crafted by English manufacturers.

The premium grooming products include signature branded colognes, hair clay, deodorant, razors, shower gels, combs, shaving brushes and seasonal gift sets.

The mix of product (also available online) and services gives franchisees multiple income stream opportunities.

Truefitt & Hill offer all franchisees tailored training through a detailed workshop and the backing of an international team and head office.

The British brand has stores in Australia, Azerbaijan, Canada, China, India, Kuwait, Malaysia, South Korea, Thailand and the US.

It’s now ready to extend its footprint into New Zealand with an exclusive opportunity available in key cities of the North and South Island, and to develop the brand’s reach across Australia.

Franchise consultancy firm DC Strategy is recruiting franchisees to take the Truefitt & Hill brand beyond its current stores in Melbourne’s Collins Street, and in Canberra.