Parramatta San Churro store franchisees Kris and Bobbi Aceski recently received the prestigious El Numero Uno award at the company’s annual franchise awards.
The brothers were deemed worthy of the award because their store had produced impressive results in the areas of profitability, merchandising, compliance, local area marketing and growth.
It has achieved double-digit growth each year since opening in 2009.
Kris believes the store has been so successful because he and his brother have systemised almost every aspect of the business.
This helps to ensure the business runs like clockwork, even when they are not there.
“We’re always looking for ways that we can systemise different processes within the business.
“For example we used to recruit based on our feeling that the candidate would do a good job, but now we have a ranking system, where candidates are given a score for each criteria and the candidate with the most points gets the job,” he said.
This mean floor managers can hire new staff when the brothers are overseas or away on business.
A system that outlines the steps junior staff members must take in order to secure a promotion has also been created.
To promote a positive working environment, they have implemented a ‘staff karma index,’ where staff members can earn and lose points based on how they contribute to the team as a whole.
For example, if one staff member covers a shift for another staff member, they will earn a point, meanwhile the other may lose a point.
Kris and Bobbi are looking to buy their second San Churro franchise with the profits they have made from the Parammatta store.
Other San Churro award winners include:
YOY Sales Growth – Donald Leung (Manager) from San Churro Knox, VIC
This store achieved the highest percentage growth in year on year sales.
YOY Average Spend – Donald Leung (Manager) from San Churro Southland, VIC
This store achieved the highest percentage growth in year on year average spend.
Customer Services (Mystery Shop) – Patrizio & Nadine Tesolin from San Churro Miranda, NSW
This store earned itself the best mystery shop score in 2012.
Compliance – Ramon Casas from San Churro Leederville, WA
This store achieved the highest average compliance audit score for 2012.
Rookie of the Year – Martin Bentley from San Churro Southbank, QLD
Best performing franchise partner (operating a store for under two years).
Mirada Magnifica (Merchandising) – Neil & Sharon Menzies from San Churro Fremantle, WA
Best merchandised store.
Magnifica LAM – Ben Truong from San Churro Chatswood, NSW
Most consistently successful local area marketing implementation.
El Churro De Oro – Hung Nguyen from San Churro QV, VIC
Year on year Churro category sales growth and consistently best Churros (the golden Churro award).